People all over the world are orienting towards conscious consumption, whether it be renewable energy, sustainable diets, or sustainable fashion. While the debate about the first two options has been around for quite some time now, the talk about sustainable fashion has only picked up quite recently. So, what exactly is sustainable fashion, and why is it important? Sustainable fashion is an umbrella term that describes the methods for the manufacturing and consumption of clothes in a sustainable and eco-friendly way. The main focus of this method is to minimize the CO2 emissions, pollution, waste, water consumption, and overproduction issues linked with the industry.
The regulations ensure that biodiversity is supported and that the workers are paid a fair wage in safe working conditions. Because this method involves quite a few factors, only a few brands worldwide are correctly following the guidelines for creating sustainable fashion.
Many brands focus on fast fashion that is cheaper and easier to produce, although its durability is short-term in today’s era. When your clothes start getting old, people usually throw them away, resulting in landfills. However, some fashion brands are adopting sustainable fashion practices which you can support.
Among them are brands like Levi’s, claiming that they use 96% less water for the production of their clothes. Alternative Apparel is another fashion shop that provides sustainable garments using organic cotton and recycled materials in their apparel. Other sustainable fashion brands include H&M conscious, Eileen Fisher, Amour Vert, and Polo Ralph Lauren.
Sustainable fashion not only links to the production of clothes, but it also encapsulates the conscious consumption on the part of the users. It means that it is the user’s responsibility to invest in sustainable fashion brands and buy fewer and better products for long-term use. Making sustainable fashion choices allows you to reduce your water and carbon footprints while supporting brands that positively impact the environment. Taking care of your clothes and using proper filters while washing them can reduce microplastic pollution in the environment, which has adverse effects on aquatic biodiversity.
Sustainable fashion does not just link to a few clothing purchases; it is a conscious and impactful lifestyle.